I have been working in this field for just over 10 years, I knew I wanted to work in holistic health even before then but the information at the time to actually make it a profession was hard to come by. So I took to “interviewing” some therapists to get my own insights – my homework and research. I was in my late teens at the time and in love with Shamanism… still am to this day! But energy healing was what ultimately drew me in to study as a therapist after using it and finding out how it really works.
I honestly never imagined that we would reach this beautiful point where holistic health has now become this popular… No longer seen as an airy-fairy hippy hobby… There is much more scientific research being done and people’s interests are growing. Good times lol 🙂
I’ll take an example of yoga… If you go to any workshop with a leading international yoga teacher, you’ll see how this profession has an almost celeb-type status… the media work behind the scenes is a huge part of it now… I’m talking about the videos, interviews, magazine photo covers, social media feeds… I’ve even come across yoga fans asking yoga teachers for autographs and heard of one teacher who has her very own style/make-up team while on tour. Good or bad? We could find reasons for both… Yoga has now hit the mainstream 🙂
And with this new level comes a new profession… the yoga agent. I’m probably a bit late with seeing this happen – but not surprised.
Meet Ava Taylor – Founder of Yama Talent, one of the leading yoga talent agents on the scene.
“Yoga has entered the mainstream, though we’re just at the very, very beginning of it. It just makes sense,” says Taylor. “And so many yogis are great teachers, which on one level is all about performance.” [Interview source]